He is a Top 10 second-season sire in Australia by individual winners with 22 winners of 30 races this season while his offshore winners include A Star Of Patch (Hong Kong) and Creative Genius (NZ) who has also been stakes-placed at Ellerslie.
Those winners include talented three year-old gelding Jaminzah, who scored his second win from just six starts for the powerful Chris Waller stable when saluting at Sandown over 1400 metres on Wednesday.
Also three year-old gelding Swiss Design, who improved yesterday on a last start second to win at Balaklava over 1050 metres at his third start as a short priced favourite for the Lloyd Kennewell stable.
Master Of Design is a regally-bred son of Redoute's Choice from a sister to Champion South African filly Tracy's Element, the dam of Australian Horse of the Year Typhoon Tracy.
"He's an emerging sire and is getting right among the winners. Now we're looking ahead for some stakes wins next season," Greta West studmaster Laurie McCarthy said.
His first-crop youngsters Kinetic Design and Creativity were stakes-placed at Flemington while his second-crop filly Miss Wahoo earned black-type in the Debutante Stakes at Caulfield.
Melbourne will see another untapped Master Of Design when Adelaide trainer Lloyd Kennewell floats Senor Gaudi across for the spring carnival. He created a huge impression winning on debut after sitting wide at Morphettville last month.
"Senor Gaudi is a pretty serious horse…he was shinny when he won the other day," Kennewell said.
"He sprinted from the 600 metre mark and put them away even though Zac (Spain) said he was floating in front at the finish.
"He will have a month off and then we will take him through the grades."
Senor Gaudi is a homebred for South Australian businessman Luke Koumi who has been involved in racing for 30 years and also shares in the ownership of Swiss Design.
He owned a slice of Hall Of Fame champion Better Loosen Up and more recent feature winners such as Deiheros (Magic Millions 3YO Guineas) and Rialya (Group 2 Adelaide Cup).
Master Of Design covered nearly 100 mares in his third book at Swettenham Stud and their foals attracted Mat Ellerton and Simon Zahra, Troy Corstens, Matt Cumani, Shane Nicols, David Payne and Yu Long Investments at this year's Inglis Premier Yearling Sale in Melbourne.
Payne trained the Greta West newcomer to a Group I victory at weight-for-age in the 2012 T J Smith Stakes (1200m) at Randwick. He paid $50,000 for a Master of Design colt from Tale Of Harmony at the Inglis Premier sale this year that has just been registered as Kentford.
"Master Of Design had been a good thing beaten in the Oakleigh Plate that year," Payne recalled.
"Then he lost two shoes in the Newmarket so the T J Smith was a just reward."
Greta West Stud will stand Master Of Design for a $5,500 (inc gst) service fee.
He will stand alongside Keep The Faith ($3,300) and King of Prussia ($2,200) at the North East Victorian farm.
Laurie McCarthy can be contacted for further information on 0410 476 196 or gretawest@bigpond.com