Aushorse Marketing is
pleased to announce that Oliver Tait has joined its team as a consultant, and
will act as its new representative for Europe and North America.
Tait has an unparalleled knowledge of the global bloodstock industry and
Australia's place within it, having previously been responsible for the
management of Darley's operations worldwide.
After starting in sales and marketing for Darley in Europe, Tait established
the Darley brand in Australia in 2001, became Chief Operating Officer of Darley
America in 2008 and then Group Chief Operating Officer in 2010. He also served
as a director of Darley Japan.
"I'm thrilled that Olly has agreed to join our team," said Aushorse Marketing
Chief Executive Tom Reilly.
"He brings and immense knowledge and deep understanding of international
breeding and racing and I have no doubt he'll be an excellent point of contact
for those in Europe and North America wanting to learn more about Australia.
"I know he will also be able to provide our team in Australia with valuable
insights on developments in Europe and America."
Tait said he was honoured to work on behalf of the Australian industry.
He said: "The Australian thoroughbred industry has so much to offer and leads
the world on many fronts. I am excited to be able to play a part in its
promotion and I am looking forward to working with Aushorse, a respected and
forward thinking industry organisation".
Although Tait has spent many years overseas he is still very much an
Australian, and his family remain some of the most successful breeders in the
country.
Last year the Tait family were inducted into the Australian Racing Hall of Fame
for breeding and racing champions such as 13 time Group One winner Tie The
Knot, Champion two-year-old Baguette, and top sprinter Spinning Hill.
He will begin his consultancy on November 1.
Also joining the Aushorse team is Jessica McKeown, formerly the Racing Manager
for Triple Crown Syndications. McKeown will take on the role of Communications
Manager, effective immediately.
Before working for Triple Crown McKeown had successful stints with BlueSky
Bloodstock and Magic Millions. She also completed the British National Stud
course where she received the top student award.
"I'm sure Jessica will prove an invaluable member of the Aushorse team," said
Reilly. "She has an excellent understanding of the Australian bloodstock
industry and a lot of experience with people entering racehorse ownership for
the first time, which will really help us achieve our goal of expanding the industry
domestically."
Aushorse is the marketing body of the Australian thoroughbred industry. We
promote Australia as the leading source for the breeding and sale of high
quality thoroughbreds worldwide, and Australia as the pre-eminent country to
invest and race in.
We are an independent, not-for-profit company, funded by the breeding
industry, and committed to providing impartial advice and assistance.
For more information contact Tom Reilly + 61 (0) 423146334 or Oliver Tait + 44
(0) 7587135655.